Social Media Executive

Gurugram, India

Company's Profile

CrossTower is a US based digital asset exchange company founded in by financial industry veterans who are on a mission to bring digital asset trading and investing to institutional and professional traders. The founding team at CrossTower has an average of 25 years of experience in building equity, options, and digital asset exchanges along with strong regulatory and legal expertise in developing structured products and blockchain technology. We are setting up our operations in India to launch our digital exchange and other fintech products for Indian & US customers.

CrossTower is looking for a highly motivated and creative Social Media Executive to write clear and concise copy for social media platforms, sponsored ads, emailers, push notifications and YouTube channel that can engage target audiences. Our ideal candidate is a team-spirited, skilled and imaginative social media marketer with an eye for detail. If you can grasp project requirements quickly and offer valuable insight, we’d like to meet you.

What you’ll do
  • Ideate, plan, and maintain an social media and email marketing calendar supporting the lead generation and brand development goals of the team.Ideate, plan, and maintain an social media and email marketing calendar supporting the lead generation and brand development goals of the team.

  • Maintain company’s social media accounts including Facebook, Instagram, Twitter, YouTube, LinkedIn, Telegram etc.

  • Analyse media buying campaigns with tracking systems to gather visitor data and determine efficacy and areas for social media campaign improvement

  • Conduct and maintain research on timely industry-related business and Fintech topics for case studies, marketing collaterals, social media posts, emails, videos, and other content types.

  • Ideate, outline, write, peer-review, edit, and publish business and technically-focused content for emails, social media, video scripts, app push notifications and WhatsApp marketing campaigns

  • Own the content creation process from beginning to end, including the review of content by SME stakeholders, editing, formatting, final approvals, and publishing.

  • Works jointly with the marketing team to plan, refine, and execute a content strategy the supports the strategic direction of the organization, addresses new market opportunities, and closes gaps in existing messaging.

  • Independently plan, research, outline, write and edit new and update existing content, while closely working with the marketing team, project teams, and company leadership in the content creation process.

  • Minimum of 3-5 years of experience as a technically-focused content writer within an IT and financial services.

  • Best-practice experience with and understanding of Social Media platforms – Facebook, Instagram, Twitter, LinkedIn, YouTube, Google Keyword Planner, SEMRush or equivalent.

  • Has worked closely with marketing teams, providing content marketing leadership, coordination, and content development.

  • Must understand and have supported the marketing campaigns within an IT and financial services firm.

How we’ll support you
  • Specific Development and Training opportunities to help you excel in your career

  • Provide a safe workplace conducive to good health with accident prevention as a priority Coaching and support from experts in your team

  • Coaching and support from experts in your team

  • A culture of continuous learning to aid progression

  • We recognize the importance an appropriate balance between work and personal life and would support you to cope up with the challenges of the dynamic work environment.

CrossTower is on a mission to mainstream crypto investing and trading in India.

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